BMW & Mini of Manhattan
BMW North America considers this project to be one effort, one complex initiative, one vision. Although multiple divisions (new car, MINI, CPO, Motorrad) benefit, the effort was driven by two chief objectives: to enhance and differentiate branding and to improve customer experience. The extensive rehabilitation, restructuring, and reconfiguration project involved the conception, design, and renovation of the two buildings together.
Date: January 4, 2016