Poised to be an iconic destination in the Meatpacking District in NYC, Genesis House celebrates elevated living through rich surroundings and intellectual nourishment. Visitors will find an intriguing sanctuary with plenty to explore, from artful installations and haute cuisine to luminary engagements and the impressive collection of Genesis luxury vehicles. More than simply a showroom, the space is an experience that engages and inspires – and is a place of discovery.
Challenged by the perception of the traditional showroom typology, SUH Architects and HLW worked together to communicate the brand’s ethos of luxury through layered programming, rich materials, panoramic views, and dynamic scaling. This scheme was further rooted in the company’s brand heritage through the incorporation of various aesthetic cues from traditional and contemporary Korean design principles.
Date: May 10, 2022