Omnicom Group, BBDO NY Headquarters
For BBDO’s new headquarters, we used modern forms and a simplified materials palette. The client wanted a downtown space, with the associated cool sophistication and clean, contemporary lines, but at a Midtown Manhattan address. Spaces needed to feel expansive and to flow, while also conveying a certain effortless style. In essence, we were charged with making Midtown cool.
Date: January 4, 2016