Architecture and Interiors firm HLW International welcomes Senior Project Designer Melissa Strickland, NCIDQ, to their Madison, New Jersey office. Strickland has fourteen years’ experience as a designer, bringing to the firm a solid portfolio of experience within Life Sciences and Pharmaceutical industries in the New Jersey area. Strickland will lead the programming, planning and design processes with a special focus on large, complex projects.
“Melissa’s robust experience designing for Life Sciences companies brings an expertise to HLW that complements our team’s talents,” says Kimberly Sacramone, Principal and Managing Director of HLW New Jersey. “She is a natural fit and has already become a key member of our growing team. Her charisma and passion for Discovery and Design is apparent the first time you meet her.”
Strickland’s dedication to client satisfaction and discovery align well with HLW’s mission. “I was immediately drawn in by HLW’s vision ‘Our Work Tells Your Story’. It’s a unique and fresh perspective on design that emphasizes a client-centric focus,” says Strickland. Working closely with HLW’s Strategy and Discovery group also appealed to the Senior Project Designer. “It’s a different approach than what you see at most companies,” Strickland explains, “Here, the strategy group is integrated into every project. As a designer, it is great to have this incorporated so early on.”
“We are excited Melissa is here, her energy and enthusiasm create a great experience for any client and team she partners with,” says Liz Burow, Director of Strategy and Discovery, “Melissa’s passion for human-centered design, design research and client facilitation renders insights into ideas, and turns strategy into design. The addition of Melissa to the New Jersey team is a win for both our design and strategy services.”
Strickland says about her design philosophy, “There are no preconceived designs. As designers, we have to get to know the client and the culture of the company. It’s not just about beautiful design, it is all about understanding function and then translating that into a beautiful aesthetic. It is always about the client, that’s why we do what we do.”